




- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 1
- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 2
- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 3
- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 4
- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 5
- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 6
- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 7
- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 8
- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 9
- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 10
- The Cumberland (Formerly Hard Rock) in London, UK - England - photo 11
Amenities
About the hotel
**Hotel Overview**
Experience London from the heart of it all at The Cumberland. Formerly known as the Hard Rock, this well-located hotel puts you right on the doorstep of the city's vibrant West End. Step outside and find yourself just moments from the immersive art world of Frameless Immersive Art Experience and the sprawling green oasis of Hyde Park.
Explore London's iconic sights with ease. You're a short stroll from Marble Arch and Park Lane, with world-class shopping on Oxford Street and Selfridges within easy reach. For cultural adventurers, Baker Street and Bond Street are also close by, offering a wealth of experiences.
Your comfortable stay is assured in one of the 1019 air-conditioned rooms, each featuring an LCD television and complimentary wireless internet access. Stay connected or unwind with digital programming, while private bathrooms offer essential toiletries and hair dryers. Practical amenities include a laptop-compatible safe and a desk for your convenience.
Dining options are readily available, with SOUND Cafe serving up British cuisine and a relaxing lounge bar. A coffee shop is also on hand for lighter bites, and a buffet breakfast is offered daily for a fee. With amenities like concierge services and wedding services, The Cumberland is perfectly poised to help you make the most of your London visit.
Book your stay at The Cumberland today and discover the very best of London from a truly central location!
**FAQs**
Why guests love staying here
Available Rooms
No rooms available for your selected dates
The Cumberland (Formerly Hard Rock) does not currently have rooms available from 24 Oct 2026 to 27 Oct 2026. Availability may change, so please try alternative dates or explore similar hotels nearby.
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Frequently Asked Questions
Q. Where is The Cumberland (Formerly Hard Rock) located?
A: The Cumberland (Formerly Hard Rock) is located at 1 Great Cumberland Place, London, UK - England.
Q. What is the cancellation policy at The Cumberland (Formerly Hard Rock)?
A: Cancellation policies at The Cumberland (Formerly Hard Rock) vary by room and rate. Each room option is clearly labelled "Free Cancellation" or "Non Refundable", so you can see the policy before booking. Choose a Free Cancellation rate if you'd like the flexibility to change your plans.
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